Avoid the dark side, Respect Yourself

Respect is earned, Honesty is appreciated, trust is gained Loyalty is returned. Awesome quote don’t know who wrote it, but a lot of great lessons can come out of it, if you can avoid the dark side.

What do I mean by the Dark side? Falling for age old traps, well New Age traps.

Back in the day?  Respect, Honesty, Trust and Loyalty were cornerstones of a business opening up on the corner of a street. Yep, people would hang out the “Shingle” with words like, ‘Honest Dealer” and actually mean it, and customers? Well they would grow a beard, walk across the street if they took their business elsewhere for no reason.

The new age? Wow totally changed. Online shops, Drop shipments mean that anybody can set up a shingle in their living room. Customer’s loyalty? Well with Google giving us a zillion options in that search for a new widget thingy to fix that whatever, or a myriad of options to buy that new outfit customer loyalty is almost slipping away with Blue whales so soon its to be a thing of the past.

I am however a huge optimist and I believe that light is still shining throughout the tunnel not just at the end of it.

I truly believe that Respect can still be garnered, people look for honesty, trust can be built and Customer Loyalty? Is 100% Possible. Am I dreaming? Well if we look at Apple as an example, I’m right on the money.

Yes, Apple is the same price all over the world, Apple stores are full daily of happy and loyal customers, and lines still form despite the Android onslaught when a new product is released and Apple? Still costs more than its competitors.

The Apple product has respect, consumers trust it and they are loyal to each and every update.

We have not seen Apple react and offer bargain basement IPhones, you don’t see the “Sale” sign being placed over there shingle, they have avoided the dark side as they respect themselves.

It’s not just Apple, I could roll off a list of “Shingles” that have kept the faith. Mercedes, Harley Davidson, Ducati, Rolex all have kept the faith and maintained Brand Loyalty and stayed very profitable.

Yes I know your most likely thinking but hello, they are huge massive Corporations and have the big bucks to make that happen, but let me remind you, they avoided the temptation of the dark side and by the way?

They all started in a garage.

Enjoy the day and remember to get Socially Mobile. Give the Camel an “Oi” today.